Nethority Technologies

  While most ecommerce brands focus on platforms, ads, and automation, few pay enough attention to how their teams are structured as revenue increases. This blog explains how ecommerce team structures must evolve as brands move through different revenue stages, and why a one-size-fits-all hiring approach often leads to stalled growth. It uncovers the hidden link between team design and business outcomes, showing how role clarity, ownership, and specialisation influence speed, execution, and scalability. A valuable read for brands planning their next growth phase. Read more:  https://www.nethority.com/blog/ecommerce-team-structure-by-revenue-stage/

Meta’s Andromeda update is transforming D2C advertising by prioritising creative relevance, messaging clarity, and user engagement across Facebook and Instagram. Instead of relying heavily on narrow audience targeting, Meta’s AI now evaluates how users interact with ads in real time to determine delivery and performance.  This article breaks down what has changed in the ad ecosystem, why traditional targeting methods play a smaller role, and how D2C brands can adjust their creative approach and campaign structure to stay aligned with Meta’s evolving advertising model. Meta Andromeda Update Read more:  https://www.nethority.com/blog/how-meta-andromeda-update-reshaping-d2c-ads/